Tata Tea Premium is the flagship brand of Tata Consumer Products. In 1985, Tata Tea pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to grow, the Tata Tea brand was renamed as Tata Tea Premium in 2004.
In 2010, Tata Tea Premium re-launched with a new identity and positioning combined with rational and emotional communication through the badi patti, choti patti television commercial. With this campaign, Tata Tea Premium sought to appeal to the honest, socially-conscious homemaker of India, who wishes to be an agent of change in her circle of influence. She brings about this change in a harmonious manner, just like the harmonious blend of badi patti and choti patti in Tata Tea Premium.